Battlecards are sales enablement artefacts that help the team respond when a prospect mentions a specific competitor or alternative. Each battlecard combines:
- Competitor context — drawn from profiles in Competitors
- Positioning — drawn from product definitions and editions in Product
- Objection handling — tactical responses to common pushback
Battlecards are beachhead-specific where possible — the response to “we use Microsoft Teams” differs for a Dutch public-sector innovation centre vs. a coalition facilitator.