The Product layer captures what Alkemio builds and why — from opportunity spaces through features and flows to the design values that guide how we build.
Core
- Core Essence (Product Overview) — the 60-second “what is Alkemio” that applies across all products
- Product Definitions (one file per product) — full narrative with linked entities
- Editions (one file per beachhead) — segment-specific lens that filters and reframes the product
Portfolio
| # | Product | Status | Description |
|---|---|---|---|
| 1 | alkemio-platform | primary | Digital homes for cross-boundary collaboration |
| 2 | alkemio-advisory | secondary | Hands-on collaboration design and facilitation guidance |
Opportunities
- Opportunities — Solution spaces derived from market problems
Solutions
- Features — Product capabilities that address specific opportunities
- Flows — Interaction sequences showing how personas use features
Values
- Values — Product values and design principles
Competitive Positioning
Competitive positioning lives inside each product definition and edition — it only makes sense relative to a specific product. Key locations:
- Product definitions → “What Makes It Different” section (e.g. What Makes It Different)
- Edition files →
competitor_alternatives,messaging_angle, and “Objections and Responses” section (e.g. Objections and Responses)
Positioning draws on neutral competitor profiles in Market → Competitors and feeds into tactical battlecards in Communications → Battlecards.
Templates
- _template-product — Frontmatter schema for product entities
- _template-edition — Frontmatter schema for edition entities