Most people look at new things and doing things in new ways. But I think a lot already exists, and that it’s more important to stop doing things. That’s the hardest part. Innovation is, in my view, really a behavioural change and an organisational change, where things like digitalisation can be a huge support. But all those actors do have to want to use current capabilities to do certain things better, smarter — and preferably stop doing some things. Because if you don’t do it anymore, you can’t make mistakes; it costs no money and no time. Most innovations are often incremental: very small improvements on the existing system.