The PMF layer is the compass reading between Market and Product. Market describes the territory. Product describes what we’ve built. PMF tells us whether they’re converging — and what the evidence says.
Research
- Research Sessions — Research events with participants
- Insights — Research-derived findings (heard, saw, know, think)
Hypotheses & Experiments
- Hypotheses — Beliefs to test, experiments to run, and learnings captured
Fit Assessments
- Fit Assessments — Product-edition × segment fit evaluations over time
Feedback
- Feedback — Synthesised customer feedback themes, linked to problems and features
Journey
- Journey — The living narrative of Alkemio’s path toward product-market fit